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While vacationing in Fiji, two skibums were inspired by the islands' carefree spirit and greeting. The brand was established to represent their fun and unique lifestyle. ''Bula Bula'' is a Fijian greeting that stands for ''good life, health and happiness'', values which remain at the heart of the Bula brand to this day.

Over the past 30 years Bula has grown into an international leader of winter headwear. The initial offering of hats and beanies has expanded to include baselayers, gloves, socks and sweaters. Each year fresh new desigs are added whci provide a splash of colour and a dash of style to essentially protect you from the elements. Bula will be there to keep you warm during any outdoor activity, whether it's skiing, sledding, running or simply making a snowman, Bula has you covered. Bula's renowed variety ensures a great Bula product for everyone. Remember - Bula is all about enjoying the experience and living the good life. Hang out with family and friends, smile and relax. Have fun, travel and above all: don't take things too seriously.